![]() Recognising this, Kendrick sought a way to reconnect with a broader audience by making music that would function where the people are. But while Butterfly transformed him into a national hero and spokesperson, providing the unofficial anthem to the #BlackLivesMatter movement in ‘Alright’, he also risked alienating listeners unwilling to follow him deeper than the singles. On his previous album To Pimp A Butterfly, Kendrick intellectualised over a gumbo of free jazz, spiritual funk, and political soul. ![]()
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